Several years later I transitioned to creative services still within sports, focusing more on design. My work heavily involved elevating presentation design, primarily for sales and marketing purposes.
Now, as a mother of 2 boys, I'm passionate about putting creativity first by working as an independent creative designer and consultant. I champion both small or large businesses with exciting and appropriate design, that helps their brands shine.
As a consequence of over 15 years working in-house, I offer a purely client-led approach. I often would sit on the side of the client hiring designers, so this allows me to fully empathise with my clients. I have a clear appreciation for how business owners benefit from good design in their day-to-day operations. This extends into offering training courses in design techniques and skills, to professionals.
I often switch my Graphic Designer hat to my Sugarcraft Designer hat, designing bespoke cake creations. I once spent a season as a chef and hostess in the Port Du Soleil in France, and believe in applying the same passion and attention to detail when creating something memorable and meaningful - at work or at home.
I am a passionate Graphic Designer, from London. After completing my degree in Graphic Communication I undertook a MA in Creative Arts Business, focusing on sports branding. Following this I joined the marketing team for Chelsea FC.
I relocated to Lucerne, Switzerland in 2007 to take the role as a brand manager working on UEFA’s European Club Competitions.