The Design Process - for Small Businesses
I have lost count of the amount times new clients have come to me after having had a disappointing experience working with a previous design
DESIGN
Specialist in brand design and business support
Getting to know my clients and their businesses is at the heart of how I work. Working together to provide creative ideas and solutions that encompass their brand, are visually exciting and practical.
LOGO & VISUAL IDENTITY CREATION
The production of creative concepts that consider your long term vision for your business, and make you proud of your product.
SOCIAL MEDIA SOLUTIONS
User-friendly solutions and creative ideas to help you engage with your audience through dynamic and consistent visual messaging.
PRINT MATERIALS & INFOGRAPHICS
Premium designs for all your print and digital needs. Compositions to set you apart from your competitors and engaging content to communicate your message.
BRAND STRATEGY
Creation of a long-term brand building approach, enabling client's to achieve their goals.
PRESENTATION & DOCUMENT TEMPLATES
Technicaly strong and user friendly solutions for all your business needs, with dynamic and effective design for sales and communications.
“Hayley offers utter professionalism in creating your business branding. She listens to your ideas and offers ample advice around market trends. Hayley gives SO much extra than she needed to, but you can see her passion and drive to support small businesses like mine.”
A VALUED NETWORK
When required I collaborate with a network of specialists in their respective fields in order to bring the best people to every project.
For web design requirements:
Tanya Deans Digital Design offers expertise in website design, website reviews and coaching. Building websites in a variety of platforms including Squarespace, WiX, Kajabi and WordPress.
Christine Weeks offers expertise in WordPress sites, from design & development to providing optimization support and maintenance plans.
For copywriting and content creation I partner with Stephanie Strigenz Communications who offers expertise in a broad spectrum of services from corporate and marketing communications, to employer branding, storytelling and copywriting.
CASE STUDIES
Creative design skills demonstrated across a variety of projects
EVENT
VISUAL IDENTITY CONCEPT
Blogger & Travel Influencer
Swiss Family Fun was originally a travel and activity blog, created by it's founder Tanya Deans upon relocating to Switzerland in 2005. Since then has become a vital tourist rescource with over 10,000 followers on Instagram.
Upon reaching its 15th year Tanya required a full rebranding excercise with a view to expanding and developing her business.
This concept aims to support Tanya as she takes her business in various directions, through more digital services, merchandising and further audience engagement.
BRANDING PROJECTS
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