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GIFCT Annual Report 2025
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Book

Travel & Tourism

About the project...​

The brief was to design the third edition in the Livingin trilogy, Living in Zug - a practical guide for people relocating to and integrating into life in Switzerland. Alongside creating the new publication, the project aimed to establish a more contemporary and cohesive visual identity for the series, with the intention of redesigning the previous titles to align with the new approach.

Given the book's breadth of content and its role as a practical reference, the design focused on developing a clear editorial structure and intuitive navigation system. The layout was built to help readers quickly access information across numerous sections while maintaining a consistent and engaging reading experience. Supporting this was a suite of practical design elements, including illustrated maps of Zug and the surrounding region, as well as a custom icon system used to identify locations, activities, and points of interest. Together, these elements created a functional and user-friendly guide that balanced information-rich content with a clean, contemporary design.

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