The brief was to refresh the brand identity and design a new website for a long-established professional training and consultancy business. The objective was to modernise the brand while retaining the recognition and equity of the existing identity.

The logo was carefully evolved to preserve its original concept while introducing a more contemporary and refined aesthetic. A new typographic system was also developed, improving legibility and flexibility across both print and digital applications, and forming the foundation of the redesigned website.

Working in collaboration with my long-standing web design partner, Tanya Deans, who led the website development, and copywriter Rachael Hammond, we created a fresh, approachable online presence that reflects the company's personality, expertise, and client-focused approach.