About the project...

GeoProfile is a Swiss geoscience and engineering consultancy specialising in geological investigations, geotechnical engineering, hydrogeology, and environmental services. 

Working across infrastructure, construction, and environmental projects, the company provides the technical expertise needed to support safe, sustainable, and informed decision-making.

The brief was to evolve the client's existing logo and colour palette into a more cohesive and comprehensive visual identity. Building on the established brand foundations, the challenge was to create a consistent design system that could be applied seamlessly across both print and digital communications.

Alongside refining the visual identity, the project involved developing an extensive suite of branded assets to support the client's day-to-day communications. These included a range of Microsoft Word templates—such as letterheads, memos, and report templates—as well as a PowerPoint presentation system, a graphics toolkit, email signatures, and job advertisement templates. 

The project also encompassed the design of a new website, ensuring the refreshed identity was implemented consistently across every customer and employee touchpoint. I led the UI design while collaborating closely with my long-standing web design partner, Tanya Deans, who oversaw the website development.

The result was a flexible brand system that strengthened visual consistency, simplified content creation, and provided GeoProfile with a professional, scalable identity for future communications.