Hayley is a passionate, classically-trained Graphic Designer, originally from London. She completed her Masters in Creative Arts Business, focusing on sports branding for the women’s sports industry early on in her career, and shortly thereafter got her first break working in the marketing team for Chelsea Football Club.

She relocated to Switzerland in 2007 to take up a role as a brand manager for UEFA’s European Club Competitions (T.E.A.M. Marketing AG). After that she took up the role of Creative Services Manager at Infront Sports & Media in Zug, where she helped establish a benchmark, of standard presentation and design techniques, for their sales and marketing materials. Working centrally in this industry leader also allowed her to offer creative services across the global group.

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Now, as a mother of 2 boys, she is passionate about putting her creativity first and is exploring this opportunity by working as an independent creative designer and consultant. To this she brings her client-side empathy and experience, and, with a clear appreciation for how business owners can use and benefit from good design in their day-to-day operations, applies a purely client-led approach. This extends to offering training courses in presentation techniques to professionals.

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Hayley often switches her Graphic Designer hat for her Sugarcraft Designer hat, designing bespoke cake creations and offering creative cake decorating workshops and team-building events for children and adults. She once spent a season as a chef and hostess in the Port Du Soleil in France, and believes that one should apply the same passion and attention to detail whenever one is creating something memorable and meaningful - whether at work or at home.