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“It is always a pleasure to work with Hayley. Her creative mind, high standards and professional design expertise are the perfect mix and are highly valued within our organization. Whether it is preparing a PowerPoint Presentation or a general design request, Hayley always makes sure that the content is presented visually appealing and in perfect alignment with the brand guidelines.”  

I knew I wanted to be a graphic designer from a very young age, after almost 20 years nothing has changed.


I am a traditionally trained Graphic Designer from the UK, and the beginning of my journey really begun when I completed my Masters in Creative Arts Business at the prestigious University of Arts, London. 

I joined the marketing team for Chelsea Football Club and then immigrated to Lucerne, Switzerland in 2007 to take the role as a brand manager working on UEFA’s European Club Competitions. 


Along my Swiss journey I transitioned to creative services still within sports; focusing more on design. My work heavily involved elevating presentation design, primarily for sales and marketing purposes, for other organizations.

Now, as a mother of 2 boys, I’m passionate about putting creativity first, by working as an independent creative designer and consultant. I champion both small or large businesses with exciting and appropriate design, that helps their brands shine.

"Never have I had such professional work done like Hayley. She is really professional, cares about the clients (not only about their money), she gave me more than I expected, advised me about my business, invested more time on me than I expected and her ideas are great. She had that plus that every business should give, and not charging for every little change that I asked for, like other businesses do. EXCELLENT JOB and I will allways come back."
- Alejandra, Spanisch Seeland


As a consequence of over 15 years working in-house, I offer a purely client-led approach. I often would sit on the side of the table to the client hiring designers and agencies, so this allows me to fully empathize with my clients.

I have a clear appreciation for how business owners benefit from good design in their day-to-day operations, and the costs involved. This extends into offering training courses in design techniques and skills. I love helping people become more design savvy and applying it effectively in their roles.


Enterprise & Management For the Creative Arts (MA)

University of the Arts London,
London College of Communication
2004 - 2006

Graphic Communication (BA Hons)
University of Wolverhampton 
2000 - 2003


Founder Crafty Chameleon, Luzern

January 2020 - Present

Manager Communications - Creative Services

Infront Sports & Media AG, Zug 
August 2011 - April 2018

Brand & Event Manager 

T.E.A.M. Marketing AG, Luzern 
March 2007 - July 2011

Creative Services Coordinator 

Chelsea Football Club, London 
May 2006 - February 2007

Creative Artworker - Advertising & Catalogue Layout

Bonhams Auctioneers, London 
October 2003 - August 2005

Infront Sports logo
TEAM Marketing logo
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