About the project...

HealthFirst is a Swiss-based provider of wellbeing programmes and first aid training. HealthFirst has been a long-standing client since 2022. When we first started working together, they had an established logo and a set of base brand colours, but no cohesive visual system to support their growing business.

My role was to develop a flexible design framework for their training and sales assets that would bring consistency across all communications while allowing the brand to evolve over time. 

Rather than creating a new identity from scratch, I built a scalable visual system around their existing brand elements, defining layouts, typography, graphic devices, and supporting assets that could be applied across presentations, training materials, sales collateral, and digital content.

This system became the foundation of their broader visual identity, giving the company a recognisable and adaptable design language that has continued to grow alongside the business. 

Since 2022, I've continued to support HealthFirst by expanding and refining the brand across a wide range of marketing and training materials, ensuring consistency while meeting the needs of an evolving organisation.