About the project...

HSK Lucerne English School is a well-established English language school whose original branding had no longer evolved alongside the organisation. 

While the existing logo was retained to preserve brand recognition, I developed a contemporary visual identity that modernised the brand while respecting its heritage.

The project established a cohesive colour palette, typography and a suite of graphic assets that enabled the school to create engaging, consistent marketing communications. The refreshed identity was designed to better reflect the school's teaching philosophy, creating a brand that feels approachable, professional and inspiring across every touchpoint.

The website was designed in collaboration with www.tanyadeans.com, with the new visual identity seamlessly integrated into the digital experience to create a cohesive and engaging online presence.