About the project...

Swiss Family Fun is one of Switzerland's leading family travel resources, providing detailed hiking guides, destination recommendations, and practical travel advice to help families explore Switzerland and the surrounding Alpine region. 

With an audience of more than 40,000 followers, the well-established travel brand had outgrown its existing visual identity and was ready for a refreshed look that would elevate both its website and expanding range of travel offerings.

The new logo was designed to be clean, contemporary, and versatile, capturing the essence of the brand while integrating seamlessly into the website and digital platforms. Simplicity was key, creating a timeless identity that could evolve alongside the business.

To complement the rebrand, I also created a bespoke suite of illustrations to support the client's extensive collection of travel guides, including custom maps highlighting Switzerland's key mountain regions. These illustrations were built into editable PowerPoint templates, allowing the client to easily customise each map for tailored itineraries and destination guides, giving them the flexibility to create professional, on-brand content independently.