About the project...

This e-commerce client required a distinctive visual identity that could seamlessly extend across her online store, engaging Instagram presence, events, merchandise, and packaging.

The project focused on creating a flexible and cohesive brand system that would perform consistently across both digital and physical touchpoints. Alongside the logo, I developed a versatile library of graphic assets that enriched the brand's visual language, strengthened its personality, and enhanced the overall website experience while ensuring consistency across all customer interactions.