About the project...

On a voluntary basis, I supported the Swiss Startup Association, the leading non-profit umbrella organization representing Switzerland's startup ecosystem, with comprehensive brand design consultancy and a visual identity refresh.

The objective was to create a cohesive and scalable design system that aligned the association's events, marketing initiatives, and communications under a consistent visual language. 

Beyond developing the refreshed identity, I translated it into a practical, easy-to-use asset library tailored to the organization's day-to-day needs.

To empower the internal marketing team and ensure long-term sustainability, all templates and brand assets were built and delivered in Canva. This enabled the team to independently create on-brand content, maintain visual consistency across channels, and reduce reliance on external design support.