About the project...

Jody transformed a simple WhatsApp group into a thriving community of more than 300 members over the course of 10 years. 

In 2025, she evolved the community into a paid membership programme, creating a sustainable platform for continued growth.

I developed her visual identity and designed and built a website that seamlessly integrates paid membership plans with a community engagement platform. 

Beyond the website, I continue to support her brand with marketing assets and creative materials as she expands both her online community and her in-person events.