About the project...

The English Center Langenthal is a Swiss language school offering high-quality English courses for children, teenagers, and adults, as well as language training for businesses. With a growing presence in the region, the school needed a distinctive visual identity that reflected its approachable, professional ethos while appealing to a broad range of audiences.

The brief was to create a cohesive brand identity and flexible visual system that could be applied consistently across every customer touchpoint, including the website, printed marketing materials, social media, signage, and vehicle graphics. 

Given the school's prominent physical location, particular emphasis was placed on developing a bold visual language that would maximise visibility across both internal and external signage. An additional requirement was to clearly differentiate the school's adult and children's learning programmes, which I delivered through the use of colour, graphic elements, and messaging, while maintaining a unified overall brand identity.

The result was a scalable and recognisable design system that strengthened brand awareness, improved consistency across all communications, and provided the flexibility to support the school's continued growth. The website was designed in collaboration with www.tanyadeans.com,