I was required to create a distinctive event identity that built upon the client's established corporate brand while giving a one-off event its own recognisable presence. The challenge was to develop a hybrid visual identity that felt closely connected to the existing brand yet was unique enough to generate excitement and differentiate the event from the client's everyday communications.



The solution centred on expanding one of the client's primary brand colours into a new set of graphic assets that could be applied consistently across a wide range of event materials. Deliverables included event roll-up banners, agenda brochures, social media templates, a bespoke PowerPoint presentation template, a dedicated website page with custom hero image, and email banners. The result was a cohesive event identity that maintained brand recognition while creating a fresh and engaging visual experience across all touchpoints.